Retail campaign / art direction / AH Studio
With Lekker Aziatisch (“Tasty Asian”), we gave customers not just inspiration, but all the tools to become true street-food chefs at home. The vibrant atmosphere of Asian night markets – full of neon lights, sizzling woks and the aromas of fresh street food – was brought to life on the shop floor and across multiple channels. With colorful neon assets, striking visuals and a fresh, modern style, we captured the energy of the market at Albert Heijn and inspired customers to recreate the best dishes from China, Indonesia, Japan, Korea, Thailand and India in their own kitchens.
With Lekker Aziatisch (“Tasty Asian”), we gave customers not just inspiration, but all the tools to become true street-food chefs at home. The vibrant atmosphere of Asian night markets – full of neon lights, sizzling woks and the aromas of fresh street food – was brought to life on the shop floor and across multiple channels. With colorful neon assets, striking visuals and a fresh, modern style, we captured the energy of the market at Albert Heijn and inspired customers to recreate the best dishes from China, Indonesia, Japan, Korea, Thailand and India in their own kitchens.
